• The Southwestern

Bulldogs & Beyond: Interview with SWOSU SID Doug Self

Updated: Jun 25


SWOSU Sports Information Director Doug Self. Photo: SWOSU Athletics.

By Greydon Buhlig

For The Southwestern


With everything going on currently, it has been a little more difficult to discuss sports. The times we are in have put sports on the back burner, which I understand there are matters more pressing and important, but there is always a place for sports. Right now, the world needs them more than ever.


Lincoln Riley, head coach of the Oklahoma Sooners football team, said in a press conference several days ago, “By September, the world is going to need football.”


Sports brings people together, and this is something Doug Self, the SWOSU sports information director (SID) at SWOSU, and I discussed in a recent interview.


Self has been the SID for eight years and has seen it all – from growing up a huge Kansas Jayhawk fan to being an intern at the Valero Alamo Bowl to being hired as the SWOSU SID in 2012.


We began our discussion with our favorite sports moments at SWOSU and then the favorite sports moments throughout the last year. He began with the SWOSU women’s basketball team winning its third straight regular season title. He moved to baseball, football, volleyball, and so on, before talking about his team, the Kansas City Chiefs, winning the Super Bowl for the first time in more than 50 years.


“Sports is a unifying experience … you never know what people are going through, but you get that commonality of cheering for the same team and it is a special moment when your team triumphs in the championship moment,” Self said.


He went on to talk about how important those moments are. I referred to the Boston Marathon bombing in one of my latest articles, this unified Boston. The city rallied around the Red Sox and that team embodied the strength and camaraderie of the city. That team went on to win the 2013 World Series.


In the past, when the world seemed to be falling apart, sports is what gave people the strength, the desire, to push through. Those tragedies, while still heartbreaking, became easier to cope with as sports gave us something to look to. We, the world, whether you’re a sports fan or not, do not have that luxury today. It is not easy.


While this situation has halted sports for the moment, Self gave fans hope, gave people something to look forward to.


“Think to the memories, of your team’s triumphs and losses, and know that there are more memories to be made. Things might be different, the hardest part is the uncertainty of when things will be back, but,” Self said, “it will be back. Things will get back to normal. Stay healthy, stay safe, and keep the ones you care about safe.”


I believe he is right. No one knows when this will end. It is out of our hands and the best thing we can do right now is to wait it out, do the things we are supposed to do. Wash your hands, stay socially distanced, stay home; everything we’ve been told the last few months.


The biggest factor is to not lose hope, don’t lose faith. Sports will be back, but even more important, normalcy will return.



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